Post by account_disabled on Dec 28, 2023 4:01:46 GMT
This article draws on recent consumer research from Dunnhumby that highlights the importance of category management in stores and includes recommendations retailers can take to prepare now. for recovery in the near future 30(35) Did you get to continue? Must be aware of the concerns in the customer's mind. According to Dunnhumby's latest report on the results of its Dunnhumby Customer Pulse survey conducted in 19 markets around the world over the past several months, We continue to survey data from our original geographic and demographic consumer groups. To gain an understanding of the changing patterns of consumer demand over time as a result of the coronavirus pandemic. And once again, we discovered 3 important points from the voices of customers that were clearly reflected: Consumer perception has changed.
When anxiety decreases Our findings suggest that “Anxiety Scores” of respondents in several countries who self-identified as “Feeling worried” about the coronavirus pandemic is starting to subside. This is not surprising when Email Data compared to the measures taken by retail stores that have begun to ease as well. This reduction in anxiety has led to pressure from customers who want retailers to relax COVID-19 prevention measures. Faster than originally scheduled Customer satisfaction is a sensitive issue. Our research has shown one interesting thing across markets: Preventative measures do not have much of an effect on customer satisfaction. Instead, it is the level of merchandise collection of a retail store that affects customer satisfaction. Customers who notice the product shortage are much less satisfied than customers who do not notice this condition.
In addition, rising product prices and limited supply of virus-related products have also had a negative impact on customer satisfaction. Find a practice that is simple and very effective. In the next few weeks or months Retailers may face levels of stockpiling that are becoming harder to control. Therefore, finding different approaches It is important to help mitigate the impacts that may result from reduced customer satisfaction. Whether it is canceling shipping costs for certain groups of customers Providing discounts on virus-related products and increasing the frequency of cleaning the department store, etc. This simple and effective method also has a positive effect on increasing customer awareness. Manage Category Management wisely even though the market is still uncertain. Our survey results highlight one clear issue for consumer goods retailers: customer preferences continue to evolve rapidly during the coronavirus pandemic. Even retailers cannot prepare to deal with all the uncertainties ahead.
When anxiety decreases Our findings suggest that “Anxiety Scores” of respondents in several countries who self-identified as “Feeling worried” about the coronavirus pandemic is starting to subside. This is not surprising when Email Data compared to the measures taken by retail stores that have begun to ease as well. This reduction in anxiety has led to pressure from customers who want retailers to relax COVID-19 prevention measures. Faster than originally scheduled Customer satisfaction is a sensitive issue. Our research has shown one interesting thing across markets: Preventative measures do not have much of an effect on customer satisfaction. Instead, it is the level of merchandise collection of a retail store that affects customer satisfaction. Customers who notice the product shortage are much less satisfied than customers who do not notice this condition.
In addition, rising product prices and limited supply of virus-related products have also had a negative impact on customer satisfaction. Find a practice that is simple and very effective. In the next few weeks or months Retailers may face levels of stockpiling that are becoming harder to control. Therefore, finding different approaches It is important to help mitigate the impacts that may result from reduced customer satisfaction. Whether it is canceling shipping costs for certain groups of customers Providing discounts on virus-related products and increasing the frequency of cleaning the department store, etc. This simple and effective method also has a positive effect on increasing customer awareness. Manage Category Management wisely even though the market is still uncertain. Our survey results highlight one clear issue for consumer goods retailers: customer preferences continue to evolve rapidly during the coronavirus pandemic. Even retailers cannot prepare to deal with all the uncertainties ahead.