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Post by account_disabled on Jan 27, 2024 4:49:16 GMT
Customer needs often depend on the country of residence (legal restrictions on goods, climatic conditions, cultural characteristics, etc.). Segmenting in this way will help you determine where to sell and advertise your product, as well as how to expand your business. Most often used in B2B/B2C areas. For example: A brand that specializes in winter clothing may target consumers in regions with cold weather conditions.
E-commerce brands can use geographic segmentation Buy Bulk SMS Service to advertise local events or stores. How to do it : Geographic segmentation data can be obtained directly from the client through surveys or available third-party market research data. You can also use live data such as the IP address of a website visitor, but this method often produces false results. Demographic segmentation or “who are you”?
Demographic segmentation is the process of dividing a market based on general demographic data such as age, gender, income, education, occupation, marital status, etc. This is one of the most common forms of market segmentation because it is based on knowing exactly how customers use your products and services and how much they are willing to pay for them. Other benefits include.
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